This is a great read for science teachers, science students, researchers, and anyone interested in communication. It’s about the difference between being an authority in a field and being able to communicate, clearly and at the right level, outside of that field.
Here are some of the author’s beliefs:
Communicating science beyond the academic bubble is necessary to enhance public understanding of health and environmental issues and help individuals make well-informed personal decisions.
[Scientists] who engage in science communication must acknowledge that their area of expertise is deep but narrow, and recognize the limitations in their own knowledge.
It is equally imperative to emphasize that being an expert on a topic doesn’t automatically make a scholar qualified to communicate it to a nonscientific audience.
Science communication is a science in and of itself, one that requires rigorous training and instruction.
The mere title of “scientist” lends us a certain authority, and with that authority comes the responsibility to ensure that our communication with the public is accurate and clear.
H/T to Tomorrow’s Professor Postings.