I’ve been reading lately about automation and social media because I like to write (what some would call “create content”) but I don’t always have the time to share my writing with my readers (what some would call “followers”).

The very astute observers tend to wrap automated solutions in a very important caveat — don’t automate a communication if it’s going to somehow damage a relationship that you worked hard to build.

This has made me think about how much I dislike automated emails, spam messages, or robocalls and how much I truly appreciate communications that feel handmade, solely for me, personal, timely, authentic, real.

So I’m considering an upgrade, but more important, I’m considering that every upgraded should be graded.